Adventure’s new spin on fashion design. / March 31, 2017
Our design team has talents that stretch further than your typical full-service advertising agency, allowing us to do everything from illustrating children’s books to creating full 3D mock-ups for the next great sparkling water packaging to hit the market (more on that in the weeks ahead). But when it comes to our partnership with the women’s cycling brand Moxie, our designers shift into a whole other gear.
The latest proof comes in the new Moxie Catalog for their Spring/Summer Collection of supremely fashionable and uniquely functional women’s cycling apparel. Not only did we develop the beautiful catalog layout from cover to cover, many of the actual apparel designs – including the fabric patterns themselves – are the work of Adventure.
The apparel design takes into account a range of research, fashion trend studies, color theory and our experience within the cycling industry with other brands, including Frog Bikes, Kinetic, Park Tool and others (it may go with out saying, but we have a bit of a passion for this industry).
The result is a body of products and promotional tools unlike anything in the cycling world. And we’re proud to be a part of this amazing ride.
To see the full catalog go to www.moxiecycling.com.