For the 3rd time in 4 years, Explore Minnesota and Adventure Creative win BEST IN BROADCAST Mercury Award from the U.S. Travel Association. U.S. Travel Association announced recipients of the 2024 Destiny and Mercury Awards at the 40th annual ESTO conference (Educational Seminar for Tourism Organizations), held August 11-13 in Columbus, Ohio. Winners were announced at a closing night awards dinner and presentation at the Greater Columbus Convention Center. Repeating the successes of winning BEST
Anheuser-Busch
What started as a party chant at a massive beach club in Montreal, Beach Day Every Day is the brainchild beverage from a Canadian influencer that is unapologetic in its bursts of color and flavor. When Anheuser-Busch acquired the brand they brought on Adventure to help launch it in new U.S. markets. Our assignment was to create a visual identity and voice that conveyed the vibrancy of the brand and its live music origin –
The 2023 Adventure Staff Picks
Some of these items are on our Wish Lists. Others are going to friends and family. Here are things to explore as we go into 2024. PAPERLIKE IPAD SCREEN PROTECTOR Write and draw on your iPad just like you would on paper. Take neater notes. Create better art.- Abby, Associate Creative Director << paperlike.com 2024 BIG PICTURE CALENDAR Plan the whole year’s worth of adventures, in one well-designed view.- Jenna, Associate Creative Director schoolhouse.com >> BIG MO DOWN KIDS SLEEPING BAG The perfect
Treetop Trail
The Minnesota Zoo’s mission is to connect people, animals and the natural world to save wildlife. Among the first of several initiatives to better activate its mission was the development of the Treetop Trail – a 1.25 mile accessible walking trail elevated 32 feet above ground, an imaginative reuse of the Zoo’s long-idle monorail. Adventure was tasked with crafting a graphic identity and communications that brought to life this uniquely rich and stimulating experience. Because the
Minnesota Zoo Nature Preschool
The Minnesota Zoo launched Nature Preschool, a licensed, nature-based, play-driven program within the natural setting of the Minnesota Zoo. The program offers educational experiences both inside and outside of the classroom where children can learn, grow and discover the wonders of the natural world.Taking into account competitive offerings in the Twin Cities area, the team developed a strategic position for differentiating Nature Preschool that would serve as the foundation for creative exploration and development. The
ESTO 2022
For the second year in a row Adventure Creative won the BEST IN BROADCAST Mercury award at U.S. Travel’s ESTO Awards Dinner and Presentation.The award recognized the :30 broadcast spot “Just Add Water” created for Explore Minnesota Tourism. The spot celebrates Minnesota as the land of 10,000 lakes and endless possibilities. In order to ensure our creative message spoke to a diverse audience, our team conducted focus groups with a variety of travelers both in and
EMT Culinary Campfire
Minnesota is a land of contrasts. A rich outdoor recreation scene – complete with 5,000 campsites across the state. And an internationally-recognized food scene – home to award-winning restaurants and chefs. To combine our natural beauty with our culinary prowess, we partnered with James Beard-nominated chef Yia Vang to create cross-over content that both feeds the interest of the foodie and inspires campers alike. The Culinary Campfire features Chef Vang preparing three recipes in three
EMT Case Study Experiential
In the summer of 2022 we brought the magic of Minnesota to the heart of Chicago and St. Louis with an immersive pop-up experience. As visitors walked through the exhibit they experienced a stunning floor-to-ceiling visual show of Dream State video paired with iconic Minnesota sounds, including loon calls and our world-class orchestra tuning up. Afterward, they were greeted by a campfire and Adirondack chairs where they could speak with a Minnesota ambassador to discover
Blue Storm
Takashina is a family-owned manufacturing company building products that protect the lives of those that work and play on the water. We developed their Bluestorm sub-brand and product design through research and tying market opportunity to mindsets to create a lifestyle brand in a PFD market that previously did not exist. Launched in March 2020, Bluestorm exceeded sales goals to move 75% of inventory within the first 12 months—the entire 17-SKU product inventory was sold
Polaris
After Polaris acquired the leading manufacturer of boats in the US, we were hired to audit, research and define the portfolio of brands they acquired—including Bennington, the gold standard in luxury pontoons.With this co-creation-based brand architecture work sitting at the heart of each unique brand, the boat portfolio established a 10% gross sales footing within the Polaris product segments company-wide.OUR SERVICESBrand Strategy & Design Market ResearchPortfolio Positioning Marketing CommunicationsSee More Work
Vasque
Despite being one of the first, and premium, hiking shoe brands in America, Vasque was losing share to splashier, louder brands that were flooding the market. We partnered with Vasque to identify a positioning strategy that allowed it to express its unique point of view in a new, relevant way.Brand strategy work revealed Vasque had an opportunity to address deeper motivations and emotional needs—finding reprieve in nature—leading to a modern rebrand that honored its groundbreaking
Hatteras
To reintroduce this legendary American luxury brand to a new generation of consumers, we leveraged audience insights in order to rebrand and reposition Hatteras in traditional and digital channels – as well as to launch a series of exclusive Hatteras Club events. The efforts made waves, with increases of 97% and 75% in web traffic and sales leads, translating to their highest sales numbers in a decade.OUR SERVICESResearchBrand Strategy & DesignWeb DesignTradeshow DesignPhotography & VideoEvent
World View
World View came to us as a new business in an entirely new industry: space tourism. They were looking to develop a compelling brand positioning, identity and global launch campaign to guide their entrance into this category. Through a series of co-creation and strategic exercises, we developed a positioning strategy grounded in the long-term outcomes of “the overview effect” – the life-changing experience of viewing the fragility and interconnectedness of the Earth from space. In
Explore Minnesota case
Establishing Minnesota as the True North and separating our state from the rest of the Midwest, we’ve repositioned our product and brand promise. And with evocative storytelling to highlight how travel leads to self-discovery and rich, meaningful experiences (not just destinations), we’re capturing the attention, views and clicks of travelers everywhere. Our campaign strategy and design execution resulted in $18 ROI for every dollar spent—an 80% year-over-year increase.OUR SERVICESBrand & Campaign AestheticPhotography & VideographyInfluencer MarketingMedia