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Vasque: Reinventing an iconic hiking brand Oct 27, 2020

Red Wing Shoe Company is a cherished legacy and Minnesota badge brand. As a member of that highly-regarded family, Vasque is one of the first…

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National Day of Adventure 2020 Oct 16, 2020

National Chess Day… sure. Cupcake day… we’re interested. But National Day of Adventure…? We’re all in!  Each year, Adventure closes our offices on the second Friday of October so…

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Adventure’s Guide to Camping Sep 29, 2020

Minnesota has some of the nation’s best outdoor recreational spaces, especially when it comes to camping opportunities. Fall is my personal favorite time of the…

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Adventure’s Guide to Paddlesports Aug 27, 2020

Minnesota has a lot of lakes. We know that. And while I’ve always loved water, it really wasn’t until this weird Summer of COVID that…

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Let’s Gear Up Aug 13, 2020

Adventure is excited to share the launch of Let’s Gear Up MN — an internally-driven initiative built to educate our community on outdoor businesses, brands…

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Making Waves with Bluestorm May 20, 2020

Takashina and Adventure collaborated on a strategic go-to-market framework, culminating in the creation of a new brand and line of products: Bluestorm inflatable personal flotation devices (PFDs).

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May 19, 2020 The Future For Active Lifestyle Brands Post COVID-19

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Katharine Kelly Headshot

Welcome Katharine Kelly Mar 9, 2020

Adventure welcomes Katharine Kelly to the growing team as a Strategist in our Minneapolis office. An avid traveler, she’s enthusiastic to work with tourism and…

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Answering the Call of the Loon Mar 6, 2020

The National Loon Center in Crosslake, Minnesota has a bold mission: to be an interactive educational destination that transforms visitors into champions for loons and freshwater everywhere. Why is…

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Launching New Business Verticals for Ritchie Navigation Feb 17, 2020

We are pleased to announce a strategic business relationship with Ritchie Navigation, the world’s leading manufacturer of commercial and recreational compasses. Ritchie Navigation, at the…

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