To our clients: You are the BEST OF (our) SHOW. / February 29, 2016
In advertising you work hard all year. You strategize and analyze, rationalize and harmonize. You think creatively. Push concepts until they almost break you, then push some more. You do this for your clients’ success, naturally. But also to satisfy that inner hunger to create inspired work.
Then you select the best stuff to see how it competes against creations from other shops. At the American Advertising Awards held recently in central Minnesota, we submitted 44 pieces that made us proud and made the needle move significantly for our clients.
36 of them won awards. 15 Gold ADDYs, 18 silvers – and three of the four top awards handed out at the show. We were thrilled, to say the least.
Among the entries recognized by a panel of professional judges was a comprehensive campaign for Hatteras Yachts. The collective talents of our entire team were evident in the project, which included advertising, photography, websites, catalogs, tradeshow booth design, digital and email marketing and related collateral. The campaign won Best of Show.
Thank you, Hatteras.
The same night, two of three judges selected Adventure work for their Judge’s Choice awards. One went to a brand video created for Frog Bikes: www.youtube.com/watch?v=we25vNnA1KQ. The other to Striper Boats’ 2016 catalog.
Thank you, Frog Bikes.
Thank you, Striper and the Larson Boat Group.
And thank you to each and every one of our amazing clients. You expect us to work hard and we love you for it. Because you let us do what we were born to do: create, collaborate and stretch to be better every day.
So on behalf of everyone at Adventure Advertising, we raise a collective glass to you to say thank you and to promise: You haven’t seen anything yet.
2016 Adventure ADDY Awards – Full List:
Best of Show – Hatteras Yachts Campaign – Integrated Advertising Campaign
Judge’s Choice – FROG Bikes Brand Video – Internet Commercial
Judge’s Choice – Larson Boat Group: 2016 Striper Brochure – Brochure
- 2015 ADDY Campaign Ciphers & Legends
- FROG Bikes Brand Video – Internet Commercial
- Hatteras Yachts Campaign – Integrated Advertising Campaign
- Hatteras Yachts: Motor Yacht Brochure – Brochure
- Hatteras Yachts: Sportfish Brochure – Brochure
- Hatteras Yachts: Express Brochure – Brochure
- Hatteras Yachts: Motor Yacht Ad “Dreams You Never Stopped Chasing” – Magazine
- Hatteras Yachts: GT70 Ad “Winners & Losers” – Magazine
- Hatteras Yachts: Website – Social Media, Single Platform
- Hatteras Yachts: Lifestyle Photography – Art Direction
- Hatteras Yachts: Sportfish Photography – Art Direction
- Johnson Outdoors: The New Loon Ad “Get Plugged” – Magazine
- Kurt Kinetic: Kinetic Smart Brand Video – Internet Commercial
- Larson Boat Group: 2016 Striper Brochure – Brochure
- Larson Boat Group: Striper 2015 Brand Ad “Sometimes Men” – Magazine
- AAF Central Minnesota’s CMYK Event Poster – Ad Club Advertising
- Cambria Style: David Foster – Editorial Spread
- Cambria Style: Summer/Fall 2015 – Magazine Design
- Cambria Style: Winter 2016 – Magazine Design
- Commonweal Theatre: Wood Guthrie’s American Song Poster – Illustration
- GREAT Theatre: Mr. Popper’s Penguins Poster – Poster
- Hatteras Yachts: Fort Lauderdale International Boat Show Printed Invitation – Card/Invitation/Announcement
- Hatteras Yachts: Interiors Photography – Art Direction
- Larson Boat Group: 2016 Larson Brochure – Brochure
- Larson Boat Group: 2016 Escape Brochure – Brochure
- Larson Boat Group: 2016 FX Brochure – Brochure
- Larson Boat Group: Boat Lure Larson FX Online Ad Campaign – Online/Interactive Campaign
- Larson Boat Group: Escape Website – Social Media, Single Platform
- Purely Sedona: Packaging Design – Packaging
- UnitedHealthcare Children’s Foundation: “Oliver & Hope’s Superhero Saturday” UHCCF Book – Book Design
- UnitedHealthcare Children’s Foundation: “Oliver & Hope’s Superhero Saturday” UHCCF Book, Illustration Series – Illustration Series
- UnitedHealthcare Children’s Foundation: 2016 Kidspiration Calendar – Newspaper Advertising, Specialty
- UnitedHealthcare Children’s Foundation: 2016 Kidspiration Calendar, Illustration Series – Illustration Series