Helping kids pedal toward a brighter future with Free Bikes 4 Kidz. September 12, 2016
At Adventure, the opportunity to work with clients and brands we’re passionate about is our driving force. We’re fortunate to do that every day, and thrilled to share some news that means we’ll be doing it even more: Free Bikes 4 Kidz, a non-profit organization founded in Minneapolis, recently tapped Adventure to serve as its marketing agency of record.
Working with a network of sponsors and supporters, Free Bikes 4 Kidz collects, cleans and refurbishes gently used bikes donated by the public, then provides them to underserved families. Since its founding in 2008, they have given away over 32,000 bikes – more than any other organization in the country. They even set a Guinness World Record in 2015, collecting 5,512 bikes in just seven hours. In addition to a bike, each child also receives a free helmet.
Today, Free Bikes 4 Kidz operates in Minneapolis, Atlanta and Salt Lake City. But they’re not content resting on their success – the goal is to expand into 20 markets by 2020. That’s where Adventure comes in: we’ll be developing a campaign to raise awareness, increase total donations, and identify and activate these new markets. An awesome opportunity we are thrilled to be part of.
Ultimately, the goal is simple: more bikes into the hands of more kids. If you’re interested in being part of this amazing ride, or for more info, check out www.FB4K.org.