Let’s Gear Up August 13, 2020

Adventure is excited to share the launch of Let’s Gear Up MN — an internally-driven initiative built to educate our community on outdoor businesses, brands and activities right here in Minnesota.

Adventure believes in the power nature provides to individuals. Being active outdoors — exploring and discovering the world around us — is in our company DNA. We desire to share the joy in discovering the outdoors with others. This campaign focuses on tackling issues that prevent making nature equitable and inclusive to all.

The initiative is built around three core pillars:

Education
Helping others understand how and where to get involved in outdoor activities across the state of Minnesota.

Access
Providing and highlighting opportunitiesthat promote inclusivity, making nature more accessible to all.

Connection
Creating awareness of Minnesota-based outdoor brands and businesses to support our local community.


Over the course of the next 3 months, additional tools, resources and knowledge serving the three pillars of education, access and connection will be provided to our community through Adventure’s social media platforms and blog. Pre-built education kits will also be made available digitally to any Minnesota-based outdoor business to share within their networks.

If you or your MN-based business or organization are interested in becoming involved in Adventure’s initiative, please contact Scott Mitchell at scott@adventurecreative.com.