Meet Water’s Bubblier, More Energetic Best Friend: BUBBL’R / August 18, 2017
After nearly a year of collaboration, we’re excited to announce the launch of BUBBL’R, an antioxidant sparkling water with no artificial sweeteners, colors, or flavors. With only 5 calories and natural caffeine, we think BUBBL’R is the perfect afternoon giddy up.
When Klarbrunn approached us about developing a brand new enhanced water product from scratch, we were intrigued. When we found out we would get to help develop the product itself, from flavor to calorie count, we were sold. And thus began a 10-month process of experimentation, branding and design. From naming and packaging design to taste testing, we took part in every step to make sure BUBBL’R made a splash on shelves around the country.
While other enhanced waters had a more rigid, modern aesthetic, we wanted BUBBL’R’s branding to feel more human and organic. The result was a can design that felt fun, lighthearted and energetic, just like the deliciousness contained within. We made sure to create a can that not only looks great on its own, but also drastically stands out from the competition on shelves with its playful aesthetic.
BUBBL’R was a natural fit for Adventure, and the result still has our taste buds tingling and our immune systems cheering. We’re pretty sure it’s going to be a hit with consumers, too.