The Minnesota Zoo is “Amazing.” Pass it on. / April 21, 2016

Adventure began working with the Minnesota Zoo in the dead of winter, a time when some might think a zoo is in hibernation mode. But, as we soon discovered, the animals and atmosphere at the Minnesota Zoo are teeming with excitement – both outdoors and inside on their acres of indoor trails.

That discovery was at the heart of the new positioning we’ve been working hard to develop for the Zoo: “Where Amazing Lives. Every Day.” This theme, and the campaign it has inspired, kicked off in earnest with the launch of a new TV campaign currently airing across the region.

The 30-second spot, shot in March, explores the magical moments families can discover at the Zoo every day of the year. Moments that bring us closer to nature and closer to one another. Versions of the spot will support key promotions throughout 2016 and beyond, including the Zoo’s “Farm Babies” event and this summer’s “DINOSAURS” exhibit. But that’s just the beginning.

In addition to the video production, Adventure also worked with the Zoo on a still photo shoot to help bring billboard, print, web, social and other tactics to life. A whole lot more from the “Where Amazing Lives. Every Day.” campaign is in the works, including a few projects that are super hush-hush. More news on all of that in the coming months.

In the meantime, catch a glimpse of some of the initial work here and then go make your own “amazing” memories at the Minnesota Zoo. There’s a good chance we’ll see you there.