Polaris Inc. selects Adventure for Polaris Boat Brands / January 21, 2020
After a competitive review of proposals from several firms, Polaris Inc. has selected Adventure Creative to create a strategic communication framework for Striper, Bennington, Hurricane and Godfrey brands.
Striper has moved manufacturing to Syracuse, Indiana, after being acquired from Larson Boat Group in early 2019. Bennington, Godfrey and Hurricane are four of the most recognizable brands in the pontoon, deck and cruiser boat segments.
“We couldn’t be more excited to work with the Adventure team,” stated John Stockman, Vice President, Strategic Initiatives & Boats Integration. “Their deep history in the marine industry and outdoor recreation, as well as their nimble approach, made them the obvious choice as we collaborate to build these brands together.”
The agency stood out to Polaris because of their boating experience (both personal and professional), their strategic capabilities and their proven history building brands from the ground up. Adventure will be creating a strategic brand architecture and relaunch plan for Striper as well as a strategic communication framework for Bennington, Godfrey and Hurricane.
“We’re thrilled to work with Polaris on this portfolio of brands,” said Scott Mitchell, Adventure’s founder and CEO. “They have such an amazing international brand and presence, and we see a world of opportunity in Polaris’ dealer networks and engine partnerships.”