Ready to blaze new trails with Vasque Footwear / May 29, 2019
We love exploring new territory and daring to go where others have yet to go — both at work and at play. And so does Vasque Footwear. Which makes it very fitting that we were selected to help them with brand strategy and storytelling.
A performance-based outdoor footwear brand located in Red Wing, Minnesota, Vasque focuses on world-class fit and quality in performance backpacking, hiking and trail running shoes.
“Vasque is an industry icon with a fantastic story to tell,” said Jaye Peterson, Adventure’s Vice President of Strategy. “Working beside them to reposition and re-energize the brand is going to be an awesome opportunity.”
“We are very excited to add another premier brand like Vasque to our client roster,” said Scott Mitchell, Adventure’s founder and CEO. “We see the world the same way, share the same values and live to get outside. It couldn’t be a better fit.”