From Red Rock to Red Carpet: Purely Sedona Launch April 11, 2016
To celebrate the launch of Purely Sedona, a new premium line of artesian spring water, Adventure took a brand from one of the most secluded parts of the earth to some of the most exclusive parties on the planet. Purely Sedona helped the beautiful people stay hydrated and showcased Adventure’s design and branding work as sponsors of the Sedona International Film Festival, Scottsdale Fashion Week, and Style Fashion Week in New York and Los Angeles.
We were there to walk the red carpet of the premieres, wear our stunner shades in front of the catwalk, schmooze backstage and, mostly, hand out thousands of bottles of artesian spring water. We were thrilled to watch as Purely Sedona got rave reviews from the glitterati and two thumbs up from all the critics.
The tour was a fitting reveal of all the work Adventure put into the creation of the Purely Sedona brand, including the initial identity, packaging design, website design, social media, booth design, public relations and more.
After 18 months of product, packaging and brand development, Purely Sedona is ready for its close-up. Still varieties are now available in glass and PET bottles at retail locations throughout Arizona. Look for additional markets to be added soon, as well as a subscription service. In the meantime, check out some of the images from the big launch (along with all the “refreshing” design work) here and learn more at purelysedona.com.