Schell’s Brewing names Adventure as new agency partner April 29, 2019

Adventure was just named the new agency for Schell’s Brewing, the second-oldest brewery in the United States, located in New Ulm, Minnesota. This means we’re the lucky ducks who get to do tons of product research before jumping into branding, social and PR for a much-loved Minnesota brand.

And we’re already fast at work, as the lead agency on Schell’s, Starkeller and Noble Star. We’re partnering with Haworth Marketing and Media on all media strategy and services for Schell’s, Starkeller, Noble Star and Grain Belt.

“We’re thrilled to be partnering with August Schell Brewing Company as they enter their 160th year. Their core values of tradition, quality and craftsmanship and their work hard, play hard mentality perfectly align with what we value at Adventure.

Between their well-known pilsners and lagers, and the new, artfully-crafted brews they’re bringing to the table, it’s an exciting time to be joining the team.”

Scott Mitchell, Founder & CEO at Adventure

We’ll cheers to that! Prost!