Establishing Minnesota as the True North and separating our state from the rest of the Midwest, we’ve repositioned our product and brand promise. And with evocative storytelling to highlight how travel leads to self-discovery and rich, meaningful experiences (not just destinations), we’re capturing the attention, views and clicks of travelers everywhere.

Explore Minnesota Tourism logo woman hiking
Explore Minnesota Tourism Summer Manifesto
Explore Minnesota Tourism collage summer brochure pages
Explore Minnesota Tourism collage summer
Explore Minnesota Tourism Summer

Our campaign strategy and design execution resulted in $18 ROI for every dollar spent—an 80% year-over-year increase.

Our Services

  • Brand & Campaign Aesthetic
  • Photography & Videography
  • Influencer Marketing
  • Media Strategy & Planning
  • Social Media Strategy & Content
  • Digital Strategy & Development