Hatteras

In Blog Home Slider, Case Study, Work by Sam Voss

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To reintroduce this legendary American luxury brand to a new generation of consumers, we leveraged audience insights in order to rebrand and reposition Hatteras in traditional and digital channels – as well as to launch a series of exclusive Hatteras Club events. The efforts made waves, with increases of 97% and 75% in web traffic and sales leads, translating to their highest sales numbers in a decade.

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