To reintroduce this legendary American luxury brand to a new generation of consumers, Adventure developed a broad-based campaign extending across print, web, social and event activation. The effort made waves. Web traffic and sales leads saw increases of 75% and 97%, respectively.
Capturing The Spirit
Our research took us to the legendary production facility in New Bern, North Carolina. Photo and video shoots brought our design team to the Florida Keys and the Bahamas. Those shared adventures informed our positioning of Hatteras as the brand for those who believe in a life without limits.
For over 55 years, Hatteras has built a truly legendary story of quality, performance and innovation. We’re proud to now help share that story with the world.