Unlike almost any other place in the Midwest, the expansive Minnesota Zoo offers an escape from the everyday and a window into other worlds. More than ever, it’s a refuge for the mind. A stimulus for the senses. And it’s far more than a mere attraction. As an organization grounded in conservation, the Zoo—and its patrons’ experiences there—can be a catalyst for environment, animal and human wellbeing. Our new messaging needed to leverage the vast physical space of the zoo, the array of animals in their care and the emotional benefits of connecting with nature and the way that moves us—turning awe into action:

A NATURAL WONDER

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