Adventure is the agency of record for the Minnesota Zoo. Our work is introducing a diverse audience to the incredible experiences and work taking place both inside and outside their walls. The “Where Amazing Lives. Every Day.” campaign was developed to highlight the Zoo as a rich and diverse conservation destination every day of the year.

Experiential Campaign

12 locations across the Twin Cities.
Hundreds of mysterious dinosaur footprints.
Over a million impressions.

Bringing the Experience Closer.

Photo and video production focused on capturing the magical moments families can discover at the Zoo every day of the year. Moments that bring us closer to nature and closer to one another.