After Polaris acquired the leading manufacturer of boats in the US, we were hired to audit, research and define the portfolio of brands they acquired—including Bennington, the gold standard in luxury pontoons.
With this co-creation-based brand architecture work sitting at the heart of each unique brand, the boat portfolio established a 10% gross sales footing within the Polaris product segments company-wide.
- Brand Strategy & Design
- Market Research
- Portfolio Positioning
- Marketing Communications