Despite being one of the first, and premium, hiking shoe brands in America, Vasque was losing share to splashier, louder brands that were flooding the market. We partnered with Vasque to identify a positioning strategy that allowed it to express its unique point of view in a new, relevant way.

Brand strategy work revealed Vasque had an opportunity to address deeper motivations and emotional needs—finding reprieve in nature—leading to a modern rebrand that honored its groundbreaking legacy.

Our Services

  • Brand Strategy
  • Co-Creation
  • Brand Campaign Development
  • Website Design
  • Pitch Deck
  • Digital Campaign
  • Print Collateral