Brand bravely. We boldly navigate the customer journey for our clients, acting as the architects, designers and builders of products, services and breakthrough brand stories that inspire.

Since 2005, Adventure has been redefining what it means to be an active brand. And, along the way, proving that being “active” isn’t just who you are, but who you help others become. These are some of the brands we’ve partnered with:

Explore MN Tourism

Hatteras

Schells

Minnesota Zoo

Polaris

Vasque

United Healthcare

Purely Sedona

United Healthcare Children's Foundation

Paper Riot Co.

Cambria

SUN RV Resorts

Larson

Ziess

Park Tool

Kinetic

Ocean Kayak

Pflueger

Beaver Island Brewing Co.

Striper

Frog Bikes

Klarbrunn

Chamois Butt'r

Lifewave

Youngevity

National Loon Center

Sofsole

It’s our mission to give movement to great ideas. As the fearless architect of active brands and products, Adventure delivers creative solutions and strategic tools that not only scale businesses, but also transform industries.

Services:

Product Development & Design
Manufacturing, Sourcing & International Logistics
Distribution Strategy & Scaling
Brand Identity, Strategy & Development
Marketing Strategy, Planning & Execution
Advertising Strategies & Complete Support
Digital Engagement Strategies & Execution
Experiential Planning & Execution
Public & Media Relations

Adventure Leadership

Scott Mitchell Founder | CEO

Scott founded Adventure in 2005 and brings over 30 years of diverse marketing experience to the agency, leading breakthrough campaigns for prominent national and regional clients. A recipient of hundreds of ADDY Awards, including several Best of Show honors, he was honored with the American Advertising Federation’s Silver Medal for Achievement in Advertising in 2013.

Gina Nacey President | ECD

Gina ensures that the work for Adventure’s wide-ranging client list is not only creative – but also smart and strategic. With over 20 years of experience, she has won hundreds of industry awards and is actively involved in the American Advertising Federation having served as Governor of the AAF’s 8th District, a member of AAF’s national Board of Directors, and on the National American Advertising Awards Committee.

Jaye Peterson Vice President | Strategy

Jaye leads accounts and strategy at Adventure, bringing 20+ years of advertising and design experience to its roster of active brands. Having led teams for such iconic brands as Harley-Davidson, Porsche, Buffalo Wild Wings and Target, Jaye has a unique understanding of how insight, creativity and innovation build deep connections and enduring loyalty.

Annette Kmitch Director of Operations
& Resources

Annette oversees all the behind-the-scenes business of Adventure, caring in equal measure for process, deadlines, profitability and people. Her problem-solving skills were honed client side, between a variety of positions that included product management and business analysis.