For the second year in a row Adventure Creative won the BEST IN BROADCAST Mercury award at U.S. Travel’s ESTO Awards Dinner and Presentation.The award recognized the :30 broadcast spot “Just Add Water” created for Explore Minnesota Tourism. The spot celebrates Minnesota as the land of 10,000 lakes and endless possibilities. In order to ensure our creative message spoke to a diverse audience, our team conducted focus groups with a variety of travelers both in and …
Changing the Hierarchy – Moving Beyond Maslow’s Self-centered Marketing Theory
Changing the Hierarchy – Moving Beyond Maslow’s Self-centered Marketing TheoryToday, over half of American consumers (62%) believe our country will not make it through our social crisis without brands playing a critical role in addressing the challenges we face. Learn how brands can become bigger than their “corporate self” to be successful in a new, evolving marketplace. When Abraham Maslow developed his hierarchy of needs, he focused on European and Western social values that were embedded …
Explore Minnesota + Adventure Win a Mercury Award for Best In Broadcast at the 2021 ESTO Awards
Explore Minnesota + Adventure Win a Mercury Award for Best In Broadcast at the 2021 ESTO AwardsWhen COVID-19 disrupted the world, destination marketers faced a unique challenge: how do we support our destination responsibly and authentically connect with our audiences and their travel dreams The Adventure team rallied with the ambition that we could aim to better understand it with real-time data to inform and inspire our strategies. We got to work and developed a …
Adventure Awarded Best Place to Work
Adventure Awarded Best Place to WorkLife is a journey. At Adventure, it’s a rewarding one. Every day, we have the honor of working with some of the most innovative and adventurous companies in the nation. Today though, we stop to celebrate our agency for being honored as a Best Place to Work in 2020 by the Minneapolis/St. Paul Business Journal — the Twin Cities’ longest-running awards program that recognizes great workplaces.We know we cannot get where …
Adventure’s Guide to Cross Country Skiing
Adventure’s Guide to Cross Country SkiingA week ago it was -29°. Yup, twenty-nine degrees BELOW zero. And it stayed that way for well over a week. I think all Minnesotans have developed coping strategies for this intense winter weather. Days like today are my remedy: 30° with snow gently falling. Just to watch it out the window is soothing. But the greatest medicine for my soul is to be out in the woods cross country …
National Day of Adventure 2020
National Day of Adventure 2020National Chess Day… sure. Cupcake day… we’re interested. But National Day of Adventure…? We’re all in! Each year, Adventure closes our offices on the second Friday of October so members of our team can go out and do what makes us happy: Adventuring! Here’s what we got up to for National Day of Adventure #NDOA2020Some Adventurers took to the woods & wetlands, soaking in the incredible fall colors for NDOA. Hiking & Biking spots included: …
The Future For Active Lifestyle Brands Post COVID-19
The Future For Active Lifestyle Brands Post COVID-19COVID-19 has created a global humanitarian, health and economic crisis that has drastically changed our lives. Knowing things will never be quite the same, we’re in an extremely emotional and challenging environment. But to reach what’s in front of you, you must let go of what’s behind you. It’s time to inhale the future and exhale the past. Understanding emerging consumer perspectives and proven recession marketing strategies provide …
Explore Minnesota & True Media Win Best of Show at AdFed’s Media Innovation Awards
Explore Minnesota & True Media Win Best of Show at AdFed’s Media Innovation AwardsTrue Media, a media strategy and communications company, is excited to announce their recent Best of Show win at AdFed’s Media Innovation Awards – or Minnies – for work done on behalf of client Explore Minnesota, and its Spring/Summer 2019 campaign. The winning marketing strategy was co-developed by Adventure Creative and True Media. The Explore Minnesota Spring/Summer 2019 campaign was an audience-first, consumer-focused approach that broke …
From Me to We — Community Brands and the Future Role of the Brand Manager
From Me to We — Community Brands and the Future Role of the Brand ManagerBRAND COMMUNITY IS A BUSINESS STRATEGYA healthy brand community used to be considered a metric to determine brand loyalty. Today, nurturing your community has proven to be the most valuable element in your business-building strategy. Almost 70 percent of the recent $13 billion acquisition price for Whole Foods was derived from goodwill, suggesting Amazon paid more for its brand community than …