Using all our tools – to talk tools. / April 13, 2018

Park Tool is the world’s largest and most trusted brand of bike tools. They maintain that top standing with consumers based on the reputation it carries with local bike shop mechanics across the globe. That was the inspiration behind our work on Park Tool’s “Every Town. Any Fix.” campaign. With this integrated and award-winning campaign […]

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Getting down to the essentials with Youngevity / March 22, 2018

The essential oils industry continues to grow with new brands entering the market each year. Youngevity, a longtime leader in the space, has one of the best product lines, but the look of its pure wellness products did little to embody the positive and encouraging brand personality. Adventure stepped in to provide a fresh take. […]

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For these brands, it’s not just about staying current. It’s about creating your own. / March 15, 2018

If you’ve had the good fortune to paddle a truly great canoe, you’ll understand the metaphor: To keep on the right line, you want to avoid over-correcting. Subtle adjustments and continual refinements of each stroke are what’s needed. So, as we partnered with the team at Old Town – a valued client for over 6 […]

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Wur Tearin’ The Tartan. Pure Barry! (Sharing Riveting News. Utterly Fantastic!) / March 7, 2018

Adventure is pleased to announce that Kathy McGrath has joined our team as Director of Account Service. After living in Scotland on and off since 2006, Kathy will settle into Adventure’s Minneapolis office. Kathy brings great depth of experience, including experiential and strategic work for Levi’s, Mazda and Coca-Cola, along with stints at Target and […]

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Award-winning weekend revelry. / February 20, 2018

This weekend marked the annual celebration of our collective advertising efforts. The Adventure team spent the night reveling at the annual American Advertising Awards, a fun-filled event where we reflect on and celebrate the work we do for our amazing clients. Our team received 26 total awards, including the top honor of Best of Show […]

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Leaping Off the Page with GREAT. / February 8, 2018

The past two years have been big for our friends at GREAT Theatre. Not only did they celebrate “20 YEARS OF GREATNESS” as one of Minnesota’s top community theatres, they also moved into the brand new GREAT Theatre World Headquarters: a state of the art space complete with rehearsal halls, scene and costume shops, administrative […]

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Big game. New tricks. / January 18, 2018

Rebrand for Hatteras Convertible Sportfish. Our initial work with the storied American luxury yacht manufacturer Hatteras was focused on sharing how the brand elements – quality, craftsmanship and performance – delivered a “life without limits.” After successfully building a consistent brand story across the fleet (resulting in year-over-year gains in leads and sales), the next […]

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Kicking off a new fashion category. / December 4, 2017

The word “disrupt” is thrown around a lot in the marketing world. Every new brand, in some way, wants to redefine their industry or create an entirely new one. But outside of Silicon Valley, true disruption is a little hard to come by. Most product “innovations” are a repackaged version of an old idea or […]

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Launching a new legend. / November 21, 2017

When you set out to launch a new 90-foot luxury yacht, you don’t just create a campaign; you deliver an experience. That was the basic thinking that led Adventure to develop an ambitious integrated launch plan for our client, Hatteras Yachts, to introduce the world to the new M90 Panacera.  This breakthrough vessel marked a […]

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Another year, another adventure. / October 24, 2017

At Adventure, we’ve always tried our best to live up to our name. But last year, we took it to a whole new level by celebrating National Day of Adventure. To us, it wasn’t just some attempt at social media buzz — it was an opportunity to let our team take a break, recharge, and […]

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