Ready to blaze new trails with Vasque Footwear / May 29, 2019

We love exploring new territory and daring to go where others have yet to go — both at work and at play. And so does Vasque Footwear. Which makes it very fitting that we were selected to help them with brand strategy and storytelling. A performance-based outdoor footwear brand located in Red Wing, Minnesota, Vasque […]

Read More

Vasque Adventure Partnership

Adventure Welcomes Phil Wocken and Rachel Anderson / May 14, 2019

Adventure is excited to announce two new additions to their team: Phil Wocken as Strategist and Rachel Anderson as Art Director/Designer. Phil joins Adventure after serving as Director of Marketing at Netgain Technology, where he led all traditional and digital marketing activities. He was instrumental in expanding the company into new verticals and repositioning from […]

Read More

Adventure Welcomes Kelly Lukes / April 8, 2019

Adventure is pleased to announce that Kelly Lukes has joined the team as a strategist in their Minneapolis office. Kelly is joining Adventure from Morsekode where she lent her talents to brands including Boston Scientific, Thrivent, Fitness Your Way and Urban Ventures. During her time at Morsekode, she helped define the brand and strategy that […]

Read More

Explore Minnesota names Adventure Creative as new advertising agency of record / June 20, 2018

We have a passion for active lifestyles and breaking new trails. So we’re excited to announce Explore Minnesota Tourism has selected Adventure™ as agency of record, to share all of Minnesota’s statewide tourism experiences with the rest of the country and internationally. We’re looking forward to helping everyone discover more great Minnesota memories. Explore Minnesota, […]

Read More

Using all our tools – to talk tools. / April 13, 2018

Park Tool is the world’s largest and most trusted brand of bike tools. They maintain that top standing with consumers based on the reputation it carries with local bike shop mechanics across the globe. That was the inspiration behind our work on Park Tool’s “Every Town. Any Fix.” campaign. With this integrated and award-winning campaign […]

Read More

Getting down to the essentials with Youngevity / March 22, 2018

The essential oils industry continues to grow with new brands entering the market each year. Youngevity, a longtime leader in the space, has one of the best product lines, but the look of its pure wellness products did little to embody the positive and encouraging brand personality. Adventure stepped in to provide a fresh take. […]

Read More

For these brands, it’s not just about staying current. It’s about creating your own. / March 15, 2018

If you’ve had the good fortune to paddle a truly great canoe, you’ll understand the metaphor: To keep on the right line, you want to avoid over-correcting. Subtle adjustments and continual refinements of each stroke are what’s needed. So, as we partnered with the team at Old Town – a valued client for over 6 […]

Read More

Award-winning weekend revelry. / February 20, 2018

This weekend marked the annual celebration of our collective advertising efforts. The Adventure team spent the night reveling at the annual American Advertising Awards, a fun-filled event where we reflect on and celebrate the work we do for our amazing clients. Our team received 26 total awards, including the top honor of Best of Show […]

Read More

Leaping Off the Page with GREAT. / February 8, 2018

The past two years have been big for our friends at GREAT Theatre. Not only did they celebrate “20 YEARS OF GREATNESS” as one of Minnesota’s top community theatres, they also moved into the brand new GREAT Theatre World Headquarters: a state of the art space complete with rehearsal halls, scene and costume shops, administrative […]

Read More

Big game. New tricks. / January 18, 2018

Rebrand for Hatteras Convertible Sportfish. Our initial work with the storied American luxury yacht manufacturer Hatteras was focused on sharing how the brand elements – quality, craftsmanship and performance – delivered a “life without limits.” After successfully building a consistent brand story across the fleet (resulting in year-over-year gains in leads and sales), the next […]

Read More