Big game. New tricks. / January 17, 2018

Rebrand for Hatteras Convertible Sportfish. Our initial work with the storied American luxury yacht manufacturer Hatteras was focused on sharing how the brand elements – quality, craftsmanship and performance – delivered a “life without limits.” After successfully building a consistent brand story across the fleet (resulting in year-over-year gains in leads and sales), the next […]

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Kicking off a new fashion category. / December 4, 2017

The word “disrupt” is thrown around a lot in the marketing world. Every new brand, in some way, wants to redefine their industry or create an entirely new one. But outside of Silicon Valley, true disruption is a little hard to come by. Most product “innovations” are a repackaged version of an old idea or […]

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Launching a new legend. / November 21, 2017

When you set out to launch a new 90-foot luxury yacht, you don’t just create a campaign; you deliver an experience. That was the basic thinking that led Adventure to develop an ambitious integrated launch plan for our client, Hatteras Yachts, to introduce the world to the new M90 Panacera.  This breakthrough vessel marked a […]

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Another year, another adventure. / October 24, 2017

At Adventure, we’ve always tried our best to live up to our name. But last year, we took it to a whole new level by celebrating National Day of Adventure. To us, it wasn’t just some attempt at social media buzz — it was an opportunity to let our team take a break, recharge, and […]

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Bringing the Outback up north. / August 29, 2017

This summer, we stopped counting steps and started counting jumps as we worked with the Minnesota Zoo to promote their Australia exhibit, Kangaroo Crossing. The coolest part about the exhibit? There are no barriers between humans and animals. That means guests can get even closer to the kangaroos and wallabies that make up the exhibit (along […]

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Meet Water’s Bubblier, More Energetic Best Friend: BUBBL’R / August 18, 2017

After nearly a year of collaboration, we’re excited to announce the launch of BUBBL’R, an antioxidant sparkling water with no artificial sweeteners, colors, or flavors. With only 5 calories and natural caffeine, we think BUBBL’R is the perfect afternoon giddy up. When Klarbrunn approached us about developing a brand new enhanced water product from scratch, we were […]

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Floating Up the Market. / July 19, 2017

At Adventure, we’re all about safety. That’s why we installed a dart board with metal-tipped darts and hung a canoe from the ceiling in the same week. But we digress. We are thrilled to announce our vested partnership with ThrowRaft, the Ft. Lauderdale-based creators behind a suite of inflatable throwable devices that represent the first […]

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The ART & CRAFT of a retail launch. / June 30, 2017

Dam. Fine. Packaging. That was the result of an extremely fun and rewarding brand development assignment with one of Central Minnesota’s fastest growing craft breweries, Beaver Island Brewing Co. To help them make the leap from local taproom to broader retail presence, we set to work on a brand blueprint for their “Dam. Fine. Beer.” We met […]

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Staying top of mind by focusing on bottoms. / June 8, 2017

We began working with Chamois Butt’r in 2016, helping this global leader in the cycling and multisport category develop a campaign that was fun, fresh and unlike anything in the market. Their lineup of anti-chafing lubricants and creams has reached iconic status for cyclists and triathletes and other sporty folks. And when your brand is […]

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Adventure’s new spin on fashion design. / March 31, 2017

Our design team has talents that stretch further than your typical full-service advertising agency, allowing us to do everything from illustrating children’s books to creating full 3D mock-ups for the next great sparkling water packaging to hit the market (more on that in the weeks ahead). But when it comes to our partnership with the […]

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