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Changing the Hierarchy – Moving Beyond Maslow’s Self-centered Marketing Theory

In Blog Home Page, Thoughts by Kelsey MalsomLeave a Comment

Changing the Hierarchy – Moving Beyond Maslow’s Self-centered Marketing TheoryToday, over half of American consumers (62%) believe our country will not make it through our social crisis without brands playing a critical role in addressing the challenges we face. Learn how brands can become bigger than their “corporate self” to be successful in a new, evolving marketplace. When Abraham Maslow developed his hierarchy of needs, he focused on European and Western social values that were embedded …

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Adventure’s Guide to Cross Country Skiing

In Blog Home Page, Let's Gear Up by adventurecgLeave a Comment

Adventure’s Guide to Cross Country SkiingA week ago it was -29°. Yup, twenty-nine degrees BELOW zero. And it stayed that way for well over a week. I think all Minnesotans have developed coping strategies for this intense winter weather. Days like today are my remedy: 30° with snow gently falling. Just to watch it out the window is soothing. But the greatest medicine for my soul is to be out in the woods cross country …

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National Day of Adventure 2020

In Blog Home Page, News by adventurecgLeave a Comment

National Day of Adventure 2020National Chess Day… sure. Cupcake day… we’re interested. But National Day of Adventure…? We’re all in!  Each year, Adventure closes our offices on the second Friday of October so members of our team can go out and do what makes us happy: Adventuring! Here’s what we got up to for National Day of Adventure #NDOA2020Some Adventurers took to the woods & wetlands, soaking in the incredible fall colors for NDOA. Hiking & Biking spots included: …