The Minnesota Zoo launched Nature Preschool, a licensed, nature-based, play-driven program within the natural setting of the Minnesota Zoo. The program offers educational experiences both inside and outside of the classroom where children can learn, grow and discover the wonders of the natural world.
Taking into account competitive offerings in the Twin Cities area, the team developed a strategic position for differentiating Nature Preschool that would serve as the foundation for creative exploration and development. The team then created a playful color palette, logo, graphic treatment and messaging that reflects the unique, play-driven programming offered in this one-of-kind natural setting.
The result? A wildly popular offering for the Zoo where interest almost immediately exceeded capacity.