Four Peaks Brewing faced a unique challenge: to scale their brand while maintaining its core identity. Our goal was to develop a design system that would both unify and differentiate their diverse brands, striking a balance between consistency and flexibility.
Style goes beyond just the beer—it’s about knowing who you are, what you stand for, and not giving a damn what anyone else thinks about it. This unwavering focus on authenticity and simplicity defines everything they do and served as the foundation for their brand refresh.
To stay true to the emotional benefit of Four Peaks Brewing, Adventure designed for a “companion in hand for the moments that matter.” We saw this come through via a design evolution, rather than a revolution featuring consistency and simplicity in design work that captures attention and pulls the consumer in.
Following introduction of the brand refresh and new packaging,
Four Peaks Brewing experienced 13% year-over-year sales growth
on variety packs.
Qualitative and Quantitative Research
Strategy & Positioning
Brand Identity
Package Design