What started as a party chant at a massive beach club in Montreal, Beach Day Every Day is the brainchild beverage from a Canadian influencer that is unapologetic in its bursts of color and flavor. When Anheuser-Busch acquired the brand they brought on Adventure to help launch it in new U.S. markets.
Our assignment was to create a visual identity and voice that conveyed the vibrancy of the brand and its live music origin - all in a way that connected with the maximalist vibe of our Gen Z consumer.
2023 results showed 6-pack products for both available flavors outperforming top competitive SKUs in our launch markets. Based on this success, Beach Day is currently in the process of expanding into new markets along the east coast and throughout the midwest.