We were tasked to help the Pepsi distributor network fill category whitespace and go head-to-head with the enhanced beverage powerhouse Bai. In doing so, we helped develop a new beverage from the ground up; created branding that stood out in the crowded sparkling beverage category; and had special appeal to millennial audiences.
This project is viewed as one of the most successful brand launches in Klarbrunn history. C-store instant success quickly led to grocery shelf placements with rapid regional distribution.
Within six years, BUBBL’R grew to be the #1 sparkling water in Wisconsin, Minnesota and the Dakotas. Engagement rates on TikTok and Instagram are 6 times the category average, and BUBBL’R was picked up by Target for national distribution.
Brand Identity
Package Design
Outdoor, Print & In-Store Launch Campaign