In this tourism campaign for Explore Minnesota, we invite the audience in to revisit and feel the magic of travel: the escape into another world, the magical moments that feel unbelievable, the power of experiencing the extraordinary with others and the memories that shape us — in a way that you can do only in Minnesota. Enter Your Dream State.
Brand & Campaign Aesthetic
Photography & Videography
Media Strategy & Planning Social
Media Strategy & Content Digital
Strategy & Development