No other stationary bike trainer helps cyclists find their extra gear like Kinetic. We shared that story with a bold integrated campaign that included video, digital, print and event activation. The work translated to increased coverage in the cycling press and increased sales.

To launch Kinetic’s new lineup of Smart Trainers, we engaged and grew their social audience by asking one simple question, “what do you train for?”

Soon, we began collecting a world of responses from US military vets, professional cyclists and touching stories of how mothers and fathers were staying healthy to inspire the next generation. Each story was tagged with
#whyitrain