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Changing the Hierarchy – Moving Beyond Maslow’s Self-centered Marketing Theory

In Blog Home Page, Thoughts by Kelsey MalsomLeave a Comment

Today, over half of American consumers (62%) believe our country will not make it through our social crisis without brands playing a critical role in addressing the challenges we face. Learn how brands can become bigger than their “corporate self” to be successful in a new, evolving marketplace. When Abraham Maslow developed his hierarchy of needs, he focused on European and Western social values that were embedded with capitalistic beliefs of individual “survival of the fittest”