To reintroduce this legendary American luxury brand to a new generation of consumers, we leveraged audience insights in order to rebrand and reposition Hatteras in traditional and digital channels – as well as to launch a series of exclusive Hatteras Club events. The efforts made waves, with increases of 97% and 75% in web traffic and sales leads, translating to their highest sales numbers in a decade.OUR SERVICESResearchBrand Strategy & DesignWeb DesignTradeshow DesignPhotography & VideoEvent