Explore Minnesota case

In Case Study, Work by Sam Voss

Explore Minnesota

Establishing Minnesota as the True North and separating our state from the rest of the Midwest, we’ve repositioned our product and brand promise. And with evocative storytelling to highlight how travel leads to self-discovery and rich, meaningful experiences (not just destinations), we’re capturing the attention, views and clicks of travelers everywhere.

Explore Minnesota Tourism logo woman hikingImage

Explore Minnesota Tourism Summer ManifestoExplore Minnesota Tourism collage summer brochure pagesExplore Minnesota Tourism collage summer
Explore Minnesota Tourism Summer

Our campaign strategy and design execution resulted in $18 ROI for every dollar spent—an 80% year-over-year increase.

Brand & Campaign Aesthetic
Photography & Videography
Influencer Marketing

Media Strategy & Planning Social
Media Strategy & Content Digital
Strategy & Development