World View

In Case Study, Work by Sam Voss


World View came to us as a new business in an entirely new industry: space tourism. They were looking to develop a compelling brand positioning, identity and global launch campaign to guide their entrance into this category. Through a series of co-creation and strategic exercises, we developed a positioning strategy grounded in the long-term outcomes of “the overview effect” – the life-changing experience of viewing the fragility and interconnectedness of the Earth from space. In doing so, we invited our audiences to join us – not in exploring new worlds, but in sharing a better vision for our own.


After a 60-day sprint, the beautiful, “living” brand identity and global “Mission: Rediscover Earth” campaign launched on October 4, 2021 in high-impact digital, social and print executions. Day one of the campaign helped drive more than 45,000 visits to the website and 10,000 new Instagram followers. And, more importantly, through the first few weeks of the campaign, World View secured 500+ deposits for the $50,000 seats on each flight.