After purchasing an existing family-owned clothing boutique and online retail company, The Skirt Outlet was looking for a fresh start, and to continue the successful business on their own terms. With a firmly established clientele, they knew they could bring their loyal customers along for the ride. By creating Inherit, a brand that values its close-knit community and that shares inspiration and faith-based beliefs, they held onto the company’s legacy while still including women from all walks of life and serving up fashion that transcends the trends.
Web & Digital
Photo Art Direction