It is predicted that if we don’t change our course, there will no longer be loons in Minnesota by the year 2080. The National Loon Center Foundation was formed to promote conservation and preservation for the common loon and to celebrate this Minnesota icon. They looked to Adventure to develop their brand strategy and identity and officially launch their fundraising efforts.
Springboarding from their mission statement, we helped the Loon Center clarify their purpose, vision and values. We then brought it to life with a logo, identity system and online presence.
– LEAH HEGGERSTON, NATIONAL LOON CENTER VICE PRESIDENT