In Case Study by Jon Ruprecht


Daring to think differently with our purposeful product design and a disruptive brand promise, Adventure helped revolutionize the Paddlesports business with the launch of Old Town’s Predator kayak. Understanding that passionate anglers crave a stronger connection to the water, we positioned Predator as the quintessential man vs. prey fishing experience and became the most awarded kayak series in history—all while achieving double-digit sales growth.

Old Town Predator kayak on the water fishingPredator Kayak product renderOld Town Predator kayak website tablet phoneOld Town Predator kayak magazine adPredator kayak AdventureOld Town Predator kayak specsOld Town Predator kayak