Old Town Canoe

In Case Study by Jon Ruprecht

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For more than 100 years, the spirit of paddling has inspired the craftsmen of Old Town Canoe and Kayak and led them to become a global leader in the space. Today, Old Town looks to Adventure to bring their experience to a new generation of paddlers through integrated launches, bold creative and even product ideation.

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WHAT DOES 119 YEARS GET YOU?

Old Town has spent over a century honing their craft. All while staying true to our Northeast heritage and a 119-year legacy of quality and innovation. We’re proud to share that story and grow new traditions on the water.

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“The Adventure team consistently delivers for our brands and business. They’re a professional firm engaged in knowledge work – providing expertise. Solving problems, shaping product, furthering brand development, leveraging marketing dollars, creating new customers. They help scale our brands, making them successful in an ever challenging and evolving marketplace.”
DAVID HADDEN BRAND DIRECTOR, JOHNSON OUTDOORS
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