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We were tasked to help the Pepsi distributor network fill category whitespace and go head-to-head with the enhanced beverage powerhouse Bai. In doing so, we helped develop a new beverage from the ground up; created branding that stood out in the crowded sparkling beverage category; and had special appeal to millennial audiences.This project is viewed as one of the most successful brand launches in Klarbrunn history. C-store instant success quickly led to grocery shelf placements. …

Homebound. Digital everything. A serious case of the blahs. The pandemic proved to not just be a burden on adults, it was taking a toll on our children, too. After our year of dealing with COVID, we were all waiting to escape and feel something again — alive and connected. But to where? Nickelodeon Universe, of course! An indoor theme park unlike any other, Nickelodeon Universe offers a much-needed escape to laugh, scream, smile, make memories. …