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Explore Minnesota – Find Your True North (Discovering New Passions)

In Case Study, Video, Work by Brad Alexenko

Explore Minnesota – Find Your True North (Discovering New Passions) from Adventure Creative on Vimeo.See Full CampaignSee More Work

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Explore Minnesota – Find Your True North

In Case Study, Video, Work by Brad Alexenko

Explore Minnesota – Find Your True North from Adventure Creative on Vimeo. See Full Campaign

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Larson Case Study

In Case Study, Work by Brad Alexenko

When Larson Boat Group tapped Adventure as their agency of record, they tasked us with developing marketing and positioning strategies, creative advertising and collateral executions, multi-media planning, photo shoot production and website development for all five of their leading brands: Larson, Escape Pontoons, Larson FX, Striper and Triumph. What followed was a year-long whirlwind of collaborative efforts, research, creativity and hard work that left a sea of polished, strategic creations in our wake.The undertaking was …

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Kinetic

In Case Study, Work by Jon Ruprecht

No other stationary bike trainer helps cyclists find their extra gear like Kinetic. We shared that story with a bold integrated campaign that included video, digital, print and event activation. The work translated to increased coverage in the cycling press and increased sales.To launch Kinetic’s new lineup of Smart Trainers, we engaged and grew their social audience by asking one simple question, “what do you train for?” Soon, we began collecting a world of responses …

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Paper Riot case study

In Case Study, Work by Jon Ruprecht

In case you hadn’t noticed, your walls are staring at you. That blank stare, you know the one. Begging for some attention. Fortunately, Paper Riot lets you spread some love without pounding a nail. We helped develop the look, voice and daring attitude for this new home décor brand before taking it to Target® for a national launch.See More Work

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Minnesota Zoo

In Case Study, Work by Jon Ruprecht

Unlike almost any other place in the Midwest, the expansive Minnesota Zoo offers an escape from the everyday and a window into other worlds. More than ever, it’s a refuge for the mind. A stimulus for the senses. And it’s far more than a mere attraction. As an organization grounded in conservation, the Zoo—and its patrons’ experiences there—can be a catalyst for environment, animal and human wellbeing. Our new messaging needed to leverage the vast …

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Blue Storm

In Case Study, Work by Sam Voss

Takashina is a family-owned manufacturing company building products that protect the lives of those that work and play on the water. We developed their Bluestorm sub-brand and product design through research and tying market opportunity to mindsets to create a lifestyle brand in a PFD market that previously did not exist. Launched in March 2020, Bluestorm exceeded sales goals to move 75% of inventory within the first 12 months—the entire 17-SKU product inventory was sold …

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Hatteras

In Blog Home Slider, Case Study, Work by Sam Voss

To reintroduce this legendary American luxury brand to a new generation of consumers, we leveraged audience insights in order to rebrand and reposition Hatteras in traditional and digital channels – as well as to launch a series of exclusive Hatteras Club events. The efforts made waves, with increases of 97% and 75% in web traffic and sales leads, translating to their highest sales numbers in a decade.OUR SERVICESResearch Brand Strategy & Design Web Design Tradeshow …

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World View

In Case Study, Work by Sam Voss

World View came to us as a new business in an entirely new industry: space tourism. They were looking to develop a compelling brand positioning, identity and global launch campaign to guide their entrance into this category. Through a series of co-creation and strategic exercises, we developed a positioning strategy grounded in the long-term outcomes of “the overview effect” – the life-changing experience of viewing the fragility and interconnectedness of the Earth from space. In …

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Explore Minnesota case

In Case Study, Work by Sam Voss

Establishing Minnesota as the True North and separating our state from the rest of the Midwest, we’ve repositioned our product and brand promise. And with evocative storytelling to highlight how travel leads to self-discovery and rich, meaningful experiences (not just destinations), we’re capturing the attention, views and clicks of travelers everywhere. Our campaign strategy and design execution resulted in $18 ROI for every dollar spent—an 80% year-over-year increase.OUR SERVICESBrand & Campaign AestheticPhotography & VideographyInfluencer MarketingMedia …

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Enlightened Consumerism

In Case Study, Work by adventurecg

Enlightened ConsumerismACTIVE-LIFESTYLE CONSUMERS ARE DIFFERENTWe who consider ourselves active-lifestyle consumers, prioritize time and spending to focus on our excitement for healthy living and enjoyment of the outdoors. As a group, outdoor enthusiasts also take pride in leading social thinking, fashion, urban design and political views. We’re more than physically active. We actively lead emerging consumer trends that impact many other market segments. We’re natural leaders and excellent followers. Better understanding us as consumers provide insights …