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Explore Minnesota case

In Case Study, Work by Sam Voss

Establishing Minnesota as the True North and separating our state from the rest of the Midwest, we’ve repositioned our product and brand promise. And with evocative storytelling to highlight how travel leads to self-discovery and rich, meaningful experiences (not just destinations), we’re capturing the attention, views and clicks of travelers everywhere. Our campaign strategy and design execution resulted in $18 ROI for every dollar spent—an 80% year-over-year increase.OUR SERVICESBrand & Campaign AestheticPhotography & VideographyInfluencer MarketingMedia …

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Enlightened Consumerism

In Case Study, Work by adventurecg

Enlightened ConsumerismACTIVE-LIFESTYLE CONSUMERS ARE DIFFERENTWe who consider ourselves active-lifestyle consumers, prioritize time and spending to focus on our excitement for healthy living and enjoyment of the outdoors. As a group, outdoor enthusiasts also take pride in leading social thinking, fashion, urban design and political views. We’re more than physically active. We actively lead emerging consumer trends that impact many other market segments. We’re natural leaders and excellent followers. Better understanding us as consumers provide insights …