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Enlightened Consumerism

In Case Study, Work by adventurecg

Enlightened ConsumerismACTIVE-LIFESTYLE CONSUMERS ARE DIFFERENTWe who consider ourselves active-lifestyle consumers, prioritize time and spending to focus on our excitement for healthy living and enjoyment of the outdoors. As a group, outdoor enthusiasts also take pride in leading social thinking, fashion, urban design and political views. We’re more than physically active. We actively lead emerging consumer trends that impact many other market segments. We’re natural leaders and excellent followers. Better understanding us as consumers provide insights …