World View came to us as a new business in an entirely new industry: space tourism. They were looking to develop a compelling brand positioning, identity and global launch campaign to guide their entrance into this category. Through a series of co-creation and strategic exercises, we developed a positioning strategy grounded in the long-term outcomes of “the overview effect” – the life-changing experience of viewing the fragility and interconnectedness of the Earth from space. In

Establishing Minnesota as the True North and separating our state from the rest of the Midwest, we’ve repositioned our product and brand promise. And with evocative storytelling to highlight how travel leads to self-discovery and rich, meaningful experiences (not just destinations), we’re capturing the attention, views and clicks of travelers everywhere. Our campaign strategy and design execution resulted in $18 ROI for every dollar spent—an 80% year-over-year increase.OUR SERVICESBrand & Campaign AestheticPhotography & VideographyInfluencer MarketingMedia

Enlightened ConsumerismACTIVE-LIFESTYLE CONSUMERS ARE DIFFERENTWe who consider ourselves active-lifestyle consumers, prioritize time and spending to focus on our excitement for healthy living and enjoyment of the outdoors. As a group, outdoor enthusiasts also take pride in leading social thinking, fashion, urban design and political views. We’re more than physically active. We actively lead emerging consumer trends that impact many other market segments. We’re natural leaders and excellent followers. Better understanding us as consumers provide insights