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Explore Minnesota – A Future Stronger Than Ever

In Case Study, Video, Work by Brad Alexenko

Explore Minnesota – "A Future Stronger Than Ever" from Adventure Creative on Vimeo.See Full CampaignSee More Work

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Explore Minnesota – Find Your True North (Feeling Free)

In Case Study, Video, Work by Brad Alexenko

Explore Minnesota – Find Your True North (Feeling Free) from Adventure Creative on Vimeo. See Full CampaignSee More Work

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Explore Minnesota – Find Your True North (Discovering New Passions)

In Case Study, Video, Work by Brad Alexenko

Explore Minnesota – Find Your True North (Discovering New Passions) from Adventure Creative on Vimeo.See Full CampaignSee More Work

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Explore Minnesota – Find Your True North

In Case Study, Video, Work by Brad Alexenko

Explore Minnesota – Find Your True North from Adventure Creative on Vimeo. See Full Campaign

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Larson Case Study

In Case Study, Work by Brad Alexenko

When Larson Boat Group tapped Adventure as their agency of record, they tasked us with developing marketing and positioning strategies, creative advertising and collateral executions, multi-media planning, photo shoot production and website development for all five of their leading brands: Larson, Escape Pontoons, Larson FX, Striper and Triumph. What followed was a year-long whirlwind of collaborative efforts, research, creativity and hard work that left a sea of polished, strategic creations in our wake.The undertaking was …

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Inherit Case Study

In Case Study by Brad Alexenko

After purchasing an existing family-owned clothing boutique and online retail company, The Skirt Outlet was looking for a fresh start, and to continue the successful business on their own terms. With a firmly established clientele, they knew they could bring their loyal customers along for the ride. By creating Inherit, a brand that values its close-knit community and that shares inspiration and faith-based beliefs, they held onto the company’s legacy while still including women from …

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Cadence

In Case Study by Jon Ruprecht

Cadence is the brand behind the retail brands you love, elevating packaging systems and displays to create stronger connections with shoppers. But, while they may be in the business of building boxes, we help make sure their approach never lives inside one.GRAB. HOLD.To create stronger connections. To rise above chorus of voices and offer the unexpected notes of brilliance. To not just change the conversation – but to be the conversation. That’s the Cadence effect.SPECIALIZED PRINTING …

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Kinetic

In Case Study, Work by Jon Ruprecht

No other stationary bike trainer helps cyclists find their extra gear like Kinetic. We shared that story with a bold integrated campaign that included video, digital, print and event activation. The work translated to increased coverage in the cycling press and increased sales.To launch Kinetic’s new lineup of Smart Trainers, we engaged and grew their social audience by asking one simple question, “what do you train for?” Soon, we began collecting a world of responses …

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Paper Riot case study

In Case Study, Work by Jon Ruprecht

In case you hadn’t noticed, your walls are staring at you. That blank stare, you know the one. Begging for some attention. Fortunately, Paper Riot lets you spread some love without pounding a nail. We helped develop the look, voice and daring attitude for this new home décor brand before taking it to Target® for a national launch.See More Work

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Old Town Canoe

In Case Study by Jon Ruprecht

For more than 100 years, the spirit of paddling has inspired the craftsmen of Old Town Canoe and Kayak and led them to become a global leader in the space. Today, Old Town looks to Adventure to bring their experience to a new generation of paddlers through integrated launches, bold creative and even product ideation.WHAT DOES 119 YEARS GET YOU?Old Town has spent over a century honing their craft. All while staying true to our Northeast …

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Predator

In Case Study by Jon Ruprecht

Daring to think differently with our purposeful product design and a disruptive brand promise, Adventure helped revolutionize the Paddlesports business with the launch of Old Town’s Predator kayak. Understanding that passionate anglers crave a stronger connection to the water, we positioned Predator as the quintessential man vs. prey fishing experience and became the most awarded kayak series in history—all while achieving double-digit sales growth.See More Work

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National Loon Center

In Case Study by Jon Ruprecht

It is predicted that if we don’t change our course, there will no longer be loons in Minnesota by the year 2080. The National Loon Center Foundation was formed to promote conservation and preservation for the common loon and to celebrate this Minnesota icon. They looked to Adventure to develop their brand strategy and identity and officially launch their fundraising efforts.Springboarding from their mission statement, we helped the Loon Center clarify their purpose, vision and …

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Sun RV Resorts

In Case Study by Jon Ruprecht

While Sun built their first RV resort in Paso Robles, CA, Adventure built the framework for successful branding, advertising and experience design that would then be duplicated across other ground-up properties in Myrtle Beach, SC and Granby, CO. This included collaborating with architects, interior designers, PR firms and internal teams to ensure every touchpoint was on point. By every measure, we’re finding success – with five star reviews from guests and revenues far surpassing client …

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Minnesota Zoo

In Case Study, Work by Jon Ruprecht

Unlike almost any other place in the Midwest, the expansive Minnesota Zoo offers an escape from the everyday and a window into other worlds. More than ever, it’s a refuge for the mind. A stimulus for the senses. And it’s far more than a mere attraction. As an organization grounded in conservation, the Zoo—and its patrons’ experiences there—can be a catalyst for environment, animal and human wellbeing. Our new messaging needed to leverage the vast …

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Cambria

In Case Study by Jon Ruprecht

Cambria Style magazine takes custom content creation to a sophisticated new level with celebrity profiles, interior design trends and food and drink features. Cover to cover, each issue we produce exemplifies the best in upscale elegance, while remaining approachable enough for newsstands and Sun Country Airlines’ seatbacks.Our efforts have seen Cambria Style’s readership nearly double to 1 million as well as garner hosts of industry awards.OUR SERVICESPrint CollateralPhotographySee More Work

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Blue Storm

In Case Study, Work by Sam Voss

Takashina is a family-owned manufacturing company building products that protect the lives of those that work and play on the water. We developed their Bluestorm sub-brand and product design through research and tying market opportunity to mindsets to create a lifestyle brand in a PFD market that previously did not exist. Launched in March 2020, Bluestorm exceeded sales goals to move 75% of inventory within the first 12 months—the entire 17-SKU product inventory was sold …

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Polaris

In Case Study by Sam Voss

After Polaris acquired the leading manufacturer of boats in the US, we were hired to audit, research and define the portfolio of brands they acquired—including Bennington, the gold standard in luxury pontoons.With this co-creation-based brand architecture work sitting at the heart of each unique brand, the boat portfolio established a 10% gross sales footing within the Polaris product segments company-wide.OUR SERVICESBrand Strategy & Design Market ResearchPortfolio Positioning Marketing CommunicationsSee More Work

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Vasque

In Case Study by Sam Voss

Despite being one of the first, and premium, hiking shoe brands in America, Vasque was losing share to splashier, louder brands that were flooding the market. We partnered with Vasque to identify a positioning strategy that allowed it to express its unique point of view in a new, relevant way.Brand strategy work revealed Vasque had an opportunity to address deeper motivations and emotional needs—finding reprieve in nature—leading to a modern rebrand that honored its groundbreaking …

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Hatteras

In Blog Home Slider, Case Study, Work by Sam Voss

To reintroduce this legendary American luxury brand to a new generation of consumers, we leveraged audience insights in order to rebrand and reposition Hatteras in traditional and digital channels – as well as to launch a series of exclusive Hatteras Club events. The efforts made waves, with increases of 97% and 75% in web traffic and sales leads, translating to their highest sales numbers in a decade.OUR SERVICESResearch Brand Strategy & Design Web Design Tradeshow …

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World View

In Case Study, Work by Sam Voss

World View came to us as a new business in an entirely new industry: space tourism. They were looking to develop a compelling brand positioning, identity and global launch campaign to guide their entrance into this category. Through a series of co-creation and strategic exercises, we developed a positioning strategy grounded in the long-term outcomes of “the overview effect” – the life-changing experience of viewing the fragility and interconnectedness of the Earth from space. In …