After purchasing an existing family-owned clothing boutique and online retail company, The Skirt Outlet was looking for a fresh start, and to continue the successful business on their own terms. With a firmly established clientele, they knew they could bring their loyal customers along for the ride. By creating Inherit, a brand that values its close-knit community and that shares inspiration and faith-based beliefs, they held onto the company’s legacy while still including women from

Cadence is the brand behind the retail brands you love, elevating packaging systems and displays to create stronger connections with shoppers. But, while they may be in the business of building boxes, we help make sure their approach never lives inside one.GRAB. HOLD.To create stronger connections. To rise above chorus of voices and offer the unexpected notes of brilliance. To not just change the conversation – but to be the conversation. That’s the Cadence effect.GRAB. HOLD.To

For more than 100 years, the spirit of paddling has inspired the craftsmen of Old Town Canoe and Kayak and led them to become a global leader in the space. Today, Old Town looks to Adventure to bring their experience to a new generation of paddlers through integrated launches, bold creative and even product ideation.WHAT DOES 119 YEARS GET YOU?Old Town has spent over a century honing their craft. All while staying true to our Northeast

Daring to think differently with our purposeful product design and a disruptive brand promise, Adventure helped revolutionize the Paddlesports business with the launch of Old Town’s Predator kayak. Understanding that passionate anglers crave a stronger connection to the water, we positioned Predator as the quintessential man vs. prey fishing experience and became the most awarded kayak series in history—all while achieving double-digit sales growth.See More Work

It is predicted that if we don’t change our course, there will no longer be loons in Minnesota by the year 2080. The National Loon Center Foundation was formed to promote conservation and preservation for the common loon and to celebrate this Minnesota icon. They looked to Adventure to develop their brand strategy and identity and officially launch their fundraising efforts.Springboarding from their mission statement, we helped the Loon Center clarify their purpose, vision and

While Sun built their first RV resort in Paso Robles, CA, Adventure built the framework for successful branding, advertising and experience design that would then be duplicated across other ground-up properties in Myrtle Beach, SC and Granby, CO. This included collaborating with architects, interior designers, PR firms and internal teams to ensure every touchpoint was on point. By every measure, we’re finding success – with five star reviews from guests and revenues far surpassing client

Cambria Style magazine takes custom content creation to a sophisticated new level with celebrity profiles, interior design trends and food and drink features. Cover to cover, each issue we produce exemplifies the best in upscale elegance, while remaining approachable enough for newsstands and Sun Country Airlines’ seatbacks.Our efforts have seen Cambria Style’s readership nearly double to 1 million as well as garner hosts of industry awards.OUR SERVICESPrint CollateralPhotographySee More Work

After Polaris acquired the leading manufacturer of boats in the US, we were hired to audit, research and define the portfolio of brands they acquired—including Bennington, the gold standard in luxury pontoons.With this co-creation-based brand architecture work sitting at the heart of each unique brand, the boat portfolio established a 10% gross sales footing within the Polaris product segments company-wide.OUR SERVICESBrand Strategy & Design Market ResearchPortfolio Positioning Marketing CommunicationsSee More Work

Despite being one of the first, and premium, hiking shoe brands in America, Vasque was losing share to splashier, louder brands that were flooding the market. We partnered with Vasque to identify a positioning strategy that allowed it to express its unique point of view in a new, relevant way.Brand strategy work revealed Vasque had an opportunity to address deeper motivations and emotional needs—finding reprieve in nature—leading to a modern rebrand that honored its groundbreaking